A Content Factory for Digital First Publishing

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Reworld Media created a true “Content Factory” with censhare, supporting their customers in their publishing goals

At a Glance

Industry: Digital Media

Products: Digital Asset Management

Business Need: With censhare, Reworld Media aimed to renew its production system to enable their customers to focus on their priority - the editorial work - whilst forgetting about the technology.


  • 1 single scalable “Content Factory”
  • 47 supported brands
  • 250+ active web and print users
  • 100% connected workforce

Leading digital media group Reworld Media helps businesses, especially in the print industry, to gain visibility in the digital world. Its goal is to create strong brands online and already succeeded in doing so for 47 brands across a broad industry range.

The idea was to support both creativity and productivity, making it as easy and efficient as possible for their customers to produce quality content for their audiences. Reworld chose censhare due to its ability to efficiently manage data, its speed and its steadiness in the face of a high number of requests and users.

"We know there’s no limit today – that’s the good thing. We now have the basics to continue with censhare for a long time."

- Mathieu Guetteville, Editorial IT Director, Reworld Media

Mathieu Guetteville talks to Felix Wenzel as part of the censhare ecosphere days digital 2021 about his role as the Editorial IT Director for Reworld Media, his thoughts on the role of IT in the future of publishing, and how the organization addressed industry pain points through its censhare implementation, and its further plans with censhare to continue futureproofing its businesses.

Times for publishers are changing, with social media and online platforms gaining more and more importance, the demand for fast content production and delivery is increasing, and the need to uphold consistent quality to become a trusted source for consumers. Reworld Media supports brands in achieving this with its “Content Factory” which forms a repository for all content, enabling remote working and streamlined processes, setting up for them a crucial single source of truth for efficiently creating, managing and delivering large volumes of content.

"We were in the middle of the implementation when the pandemic hit, but we have seen very fast that we could continue the process, because the web solution is deployed so simply."

- Mathieu Guetteville, Editorial IT Director, Reworld Media

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

Watch the full Success Story here