Capgemini Invent

At Capgemini Invent we ideate and bring to life what’s next for our clients. Capgemini Invent combines strategy, technology, data science and creative design to solve the most complex business and technology challenges.

Paris, France
Founded: 1967
More
Skills
Organisational Design
Insight-Driven Marketing
Marketing Strategy
CRM
Ecommerce
Campaign Management
Innovation Strategy
Customer Intelligence
Customer Experience
Relationship Marketing

and 1 more

Clients
Johnson & Johnson
Scottish Water
National Grid
Talk Talk
Siemens
ParcelForce
Lufthansa
HMRC
cathay pacific
EDF

and 11 more

Sector Experience

Consumer Products, Retail & Distribution
Energy, Utilities & Chemicals
Financial Services (Insurance & Banking)
Public Sector
Manufacturing, Automotive and Life Sciences
Telecommunications, Media and Entertainment
Travel & Transport
Less

Driving personalisation with a Global FMCG

by Ellie Huggins

The Challenge

The Global FMCG had an ambition to build meaningful relationships with their end consumers. In order to do this, they were rolling out Adobe Marketing Cloud to gain back control and remove the reliance on external agencies to deliver their campaigns. We needed to identify sources of rich consumer data across their digital estate and existing marketing campaigns.

The Solution

A review of over 2,000 owned websites and apps was conducted to identify first party data capture opportunities. We created a shortlist of sites with the greatest commercial benefit and developed site strategy to drive engagement and relevant value exchanges for customers to share their data. Customer journeys were created to demonstrate how existing marketing campaigns could be deployed via the Adobe Marketing Cloud, unlocking data capture and personalisation opportunities.

The Results

Our website shortlist is now the focus area for development, and our customer journeys have helped define the backlog for development of the Adobe Marketing Cloud. We were able to prioritise capabilities which would drive the greatest adoption and usage rates, as well as the highest volumes of first party data.

Tags

FMCG
personalisation
Adobe

Clients

FMCG