Capgemini Invent

At Capgemini Invent we ideate and bring to life what’s next for our clients. Capgemini Invent combines strategy, technology, data science and creative design to solve the most complex business and technology challenges.

Paris, France
Founded: 1967
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Skills
Organisational Design
Insight-Driven Marketing
Marketing Strategy
CRM
Ecommerce
Campaign Management
Innovation Strategy
Customer Intelligence
Customer Experience
Relationship Marketing

and 1 more

Clients
Johnson & Johnson
Scottish Water
National Grid
Talk Talk
Siemens
ParcelForce
Lufthansa
HMRC
cathay pacific
EDF

and 11 more

Sector Experience

Consumer Products, Retail & Distribution
Energy, Utilities & Chemicals
Financial Services (Insurance & Banking)
Public Sector
Manufacturing, Automotive and Life Sciences
Telecommunications, Media and Entertainment
Travel & Transport
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Conducting a social media audit for a leading multinational Bank

by Susan Maginn

A social media audit can make the difference between an unnoticed presence, and one that builds community and promotes business growth.

The Challenge

This multinational Bank lacked an understanding of how social media was being used across the organisation and any potential optimisation opportunities. They tasked Capgemini Invent to create a holistic view of social media activity across all global, regional and local market teams to give them the ability to govern and report on social media activity centrally.

The Solution

A social media audit was carried out to create a single view of all of the Bank’s social media accounts using desk research and a competitor market scan. Additionally, we conducted a social media capability assessment across the many different market teams to assess the range of social media maturity levels across the Bank.

The Results

A high level business case outlined expected benefits of further investment in social media. We presented a market analysis comparing the Bank to 7 key competitors and established the maturity levels of each team by assessing them against our social media model. Furthermore, we detailed 92 high level recommendations and highlighted 17 of these as ‘Quick Wins’, such as opening new accounts and reassessing inactive ones. These ‘Quick Wins’ were designed to add immediate and tangible value for the Bank. And finally, we defined the key business drivers and benefit levers underpinning the project.

Tags

bank
financial services
social media

Clients

financial services companies