Canto digital asset management helps unlock your team and unleash your brand. Organize images, videos, presentations and other media in a central location so they can easily be found and shared.
Yard House Achieves Peak Performance and Productivity With Canto
Yard House is a restaurant chain that features both a large selection of draft beer and a drool-worthy menu of New American fare. The expanding chain uses visuals to show off their fun and energetic atmosphere and attract new customers.
Sean Kagawa, senior graphic designer, works on the marketing team and manages all of their visual assets. Sean decided to look for the right digital asset management (DAM) solution to help the team as they grow.
Goal: Eliminating Friction Points to Achieve Team Flow
Yard House uses thousands of photos and videos in their marketing, which means tons to manage.
“We’re really proud of our photography. We were storing our photos on a server, but there was no way to preview the images. It was impossible to find specific photos when we’re working with thousands of them,” says Sean.
Sean used to print 300-400 page lookbooks of Yard House’s photo library for team members to browse. They would mark the photos they wanted with color-coded post-it notes. This clunky system took up days of Sean’s time.
“Every time we had a photoshoot, I would spend at least a few days updating books to have the new photos,” says Sean.
Sean effectively became the bottleneck for his team to access assets, which not only took away time from his design work, but also slowed down the whole team. He began to search for a DAM that would help the team work more effectively.
Enter Canto: Assets on Tap
Yard House chose Canto to manage their digital assets because it was the best solution that met their needs.
“Canto is the perfect tool for what we need. The visual gallery of viewing assets came so close to those books that I was building, which we needed to let our team see everything we have quickly. We didn’t just want a place to hold files; we wanted a lookbook,” says Sean. “Combined with the link creation and sharing options, it made photo reviews super easy with even the least tech-savvy members of our teams.”
Sean loved that the Canto team was willing to work with Sean to improve the user experience and functionality.
“When we first signed on with Canto, we realized that a promised ability for users to crop and resize photos when they download only allowed users to crop or resize photos, but we were promised that it would be added. I even had a big meeting with Canto’s developers at one point so they could understand our needs. They went to work on it, and everybody can resize and crop images now. It’s just amazing,” says Sean.
A Centralized Photo and Video Library
All of Yard House’s current food and lifestyle imagery, videos, brand assets and presentations are stored in Canto. The team uses these assets in marketing and advertising campaigns, on the website, on their online ordering platform, social media, print materials and more.
“We’re using Canto every day for every project. When I’m designing things, it’s a great way for project managers to show me what pictures they’re thinking of and give me a feel of what they’re looking for,” says Sean.
With all of their assets in a centralized, cloud-based location, Sean can collaborate remotely with his team.
“I actually work in California and the company headquarters are in Orlando, but with the support of Canto and our project management system, we have achieved a seamless, efficient workflow,” says Sean.
Empowering a Team to Self-Serve
“Canto fulfilled our big wishlist item of having robust ways to download images. It allows a lot of people, who used to have to work with a designer to get assets sized for their needs, to just do it themselves without having any Photoshop training,” says Sean. “It empowers everyone to get things done right away.”
The team is moving full steam ahead now that Canto has eliminated bottlenecks, and Sean has much more time in his day to devote to designing.
It’s also easy for the team to collaborate with people outside of the organization, because Canto’s interface is intuitive to anyone. “It’s really nice to be able to send a link to share assets that anyone can use, whether it’s another designer at one of our agencies or an internal team member,” says Sean.
Results: Unlocking the Team’s Full Potential
With Canto taking care of the nitty gritty of digital asset management, the Yard House marketing team is tackling more projects than ever before.
“We’re moving as fast as we can now,” says Sean. “We used to take a week to approve something and now a couple days is standard.”
The team has reclaimed their time and is able to focus on what matters most to them.
“I never thought I’d be making and creating so many things,” says Sean. “It is exhilarating and awesome.”