The Alchemist | SEO Campaign

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Campaign overview.

Unconventional, dark & controversial.

The Alchemist are masters in the dark arts of molecular mixology and demons in the kitchen. Their mixologists create every cocktail with an obsessive eye for detail, presented in vessels orchestrated to add a devilish dash of theatre, they bedazzle, bewitch and set the scene for everything they do. 

Partnering with CandidSky, The Alchemist was keen to expand it’s online visibility through an equally spectacular SEO campaign, highlighting latest offers and demonstrating to customers via Organic Search that they had to look no further when picking their poison. 

 

Campaign Objectives:

To increase non-branded visibility 

To increase bookings from non-branded traffic 

To increase Google Map Pack visibility

 

Campaign KPIs:

Increase organic traffic to the website’s venue pages compared to the previous year

Increase the website’s revenue through increased bookings 

Increase footfall to bars by increasing local visibility 

 

The Result:

Across all channels, the website experienced a 113% increase in bookings following the website launch (+5,491)

Organic traffic produced 4,404 additional system bookings

Using £25 as an average price per head this amounts to £207,775 which is £110,100 more than the year previous for organic bookings

In 2019 we achieved an average ROI of 579% from non branded traffic