NST Travel | SEO & Paid Media

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Campaign overview.

For young people, teachers, group leaders and parents, NST is the UK’s educational travel company. They’ve been creating school trips in the UK, Europe and worldwide which educate, inspire and enable children to develop a sense of independence - for over 50 years.

NST originally approached Candidsky, as they wanted to further accelerate their growth using SEO & Paid Media.

Since then we’ve been working with NST for over 6 years, growing the business substantially since then through the channels we manage.


Campaign Objectives:

  • Increase non-branded rankings for SEO (Search Engine Optimisation)
  • Increase organic enquiries for non-branded search terms
  • Increase paid media visibility amongst competitors
  • Increase paid media enquiries by 70% over a 12 month period
  • Increase NST’s market share by 10% in educational travel


The Results

85% increase in YoY organic traffic

72% increase in YoY organic leads

42% increase in landing page conversion rates

Across the paid media channels, the website has experienced a 112% increase in traffic and clicks in the past 12 months.

We’ve achieved an average CPL (cost per lead) of £46 in the past 12 months.

Increased paid media lead generation by 144% in the past 12 months

Paid Media has contributed millions in revenue in the past 6 years.