DISH confronts historic low satisfaction with pay-TV, kicks off “Tuned In To You” promise with new campaign

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DISH’s “Tuned In To You” promise kicked off with a new multimillion dollar campaign – “The Spokeslistener” – that challenges the traditional spokesperson convention commonly used in television advertisements

DISH’s “Tuned In To You” promise kicked off with a new multimillion dollar campaign – “The Spokeslistener” – that challenges the traditional spokesperson convention commonly used in television advertisements. DISH, with creative agency Camp + King, launched a series of television, radio and digital advertisements that illustrate the common frustrations experienced by pay-TV customers and the solutions offered by DISH.

“A spokesman talks at you, while a Spokeslistener listens to and communicates with you,” said Jay Roth, DISH senior vice president and chief marketing officer. “It’s a demonstration of our commitment to acknowledge common customer frustrations, and then take the appropriate action to provide meaningful solutions.”

DISH’s Spokeslistener spots are airing on local network affiliates (ABC, NBC, CBS and Fox) in more than 150 markets nationwide.

Agency: Camp + King

Chief Creative Office/Partner: Roger Camp

Chief Executive Officer/Partner: Jamie King

Creative Director/Art Director: Aaron James

Creative Director/Copywriter: Rob Thompson

Associate Creative Director/Art Director: Luis Farfan

Associate Creative Director/Copywriter: Andy Lewis

Senior Art Director: Gustaf Jonsson

Senior Copywriter: Rick Morrison

Director of Content Production: Stacy McClain

Producer: Paul Golubovich

Brand Director: Dana Rabb

Brand Supervisor: Heather Lord

Brand Manager: Sasha Rezaie

Director of Strategy: Shannon Gillmore

Brand Strategist: Pete Scanlon

Production: Moxie Pictures

Director: Martin Granger

Executive Producer: Karol Zeno

Head of Production: Paula Benson

Line Producer: Heidi Soltesz

Post Production/Editorial: Cut+Run

Editors: Jay Nelson & Pete Koob

Executive Producer: Deanne Mehling

Producer: Sara Stasinos

Assistant Editor: Christopher Kasper

Motion Graphics: Tom Yaniv

Music/Composers: Beacon Street Studios, Venice CA

Andrew Feltenstein and John Nau, Composers

Mix: One Union Recording Studios, San Francisco CA

Engineers: Joaby Deal