DISH’s “Tuned In To You” promise kicked off with a new multimillion dollar campaign – “The Spokeslistener” – that challenges the traditional spokesperson convention commonly used in television advertisements
“A spokesman talks at you, while a Spokeslistener listens to and communicates with you,” said Jay Roth, DISH senior vice president and chief marketing officer. “It’s a demonstration of our commitment to acknowledge common customer frustrations, and then take the appropriate action to provide meaningful solutions.”
DISH’s Spokeslistener spots are airing on local network affiliates (ABC, NBC, CBS and Fox) in more than 150 markets nationwide.
Agency: Camp + King
Chief Creative Office/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King
Creative Director/Art Director: Aaron James
Creative Director/Copywriter: Rob Thompson
Associate Creative Director/Art Director: Luis Farfan
Associate Creative Director/Copywriter: Andy Lewis
Senior Art Director: Gustaf Jonsson
Senior Copywriter: Rick Morrison
Director of Content Production: Stacy McClain
Producer: Paul Golubovich
Brand Director: Dana Rabb
Brand Supervisor: Heather Lord
Brand Manager: Sasha Rezaie
Director of Strategy: Shannon Gillmore
Brand Strategist: Pete Scanlon
Production: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Head of Production: Paula Benson
Line Producer: Heidi Soltesz
Post Production/Editorial: Cut+Run
Editors: Jay Nelson & Pete Koob
Executive Producer: Deanne Mehling
Producer: Sara Stasinos
Assistant Editor: Christopher Kasper
Motion Graphics: Tom Yaniv
Music/Composers: Beacon Street Studios, Venice CA
Andrew Feltenstein and John Nau, Composers
Mix: One Union Recording Studios, San Francisco CA
Engineers: Joaby Deal