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SCOTT CREDIT UNION APPOINTS CACTUS AS AGENCY OF RECORD
10 February 2020 19:40pm
The Denver-Based Agency Will Help the Brand Leverage Its Sponsorship of the Stanley Cup-Winning St. Louis Blues
Scott Credit Union—a member-owned, full-service financial institution—has appointed Denver-based independent-agency Cactus as its new agency of record.
After securing a sponsorship of the 2019 Stanley Cup winner St. Louis Blues, which includes name and likeness usage, placements in the Enterprise Center where the team plays, and exclusive product development, Scott Credit Union was seeking an agency with expertise in leveraging sports sponsorships for marketing campaigns. They approached Cactus, knowing of the agency’s reputation in this area.
The relationship formally kicked off in early December, and the first work will break in April 2020.
Cactus brought national attention to UCHealth by leveraging the reputation of Peyton Manning, the sports world’s most iconic representation of dedication to excellence and commitment to greatness. With no year-over-year increase in marketing spend, Cactus also generated record-breaking membership growth in one of the nation’s most competitive banking markets, leveraging CommunityAmerica Credit Union’s sponsorship with the Kansas City Chiefs.
“We’re thrilled to enter into a partnership with the good folks at Scott Credit Union,” said Jon Barnett, account director at Cactus. “Their commitment to the community and loyalty to their members is embodied through their partnership with the St. Louis Blues and dedication to providing a superior product.”
“By sponsoring the St. Louis Blues, we have a unique opportunity to leverage the team’s momentum to connect with fans all across the area,” said Adam Koishor of Scott Credit Union. “We wanted to make sure that our agency partner had deep experience with activating sports sponsorships, and we’re confident that Cactus is the perfect partner to help move our business forward.”