Aligning sponsorships with premium sport for Starling Bank

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Starling wanted to promote their no fees overseas benefits to an engaged audience in the summer holiday mindset

The brief

Starling Bank used premium sporting content to compliment its wider national campaign. Promoting its no fees overseas benefits with a young, engaged audience.

Campaign

C-Screens Summer Live sites in 7 locations UK-wide was the perfect channel to extend the reach of Starling’s national TV campaign. The premium sites with key sporting events like Wimbledon, the Women’s Euros and cricket are a great way to bring people together in the sunshine.

The sponsorship of the Manchester and Newcastle sites enabled Starling to maintain an ongoing dialogue with sports-loving consumers via fixed branding, sponsorship idents and spot content across the summer.

Results

This sponsorship was supplemented with a highly successful ice cream van, giving out nearly 25,000 free treats to a thrilled audience.

The client was incredibly happy with the premium brand environments available with C-Screens, extending the length of their campaign by a month.

C-Screens offered premium brand environments allowing us to celebrate the summer by offering free ice-creams to the public and a chance to win a holiday. With the large format outdoor TV screens around the country, we were able to extend the reach of our national campaign with fun and memorable video content positioning Starling as the current account for travel.

~Hollie Webb, Head of Marketing Planning, Starling Bank