Celebrating 80 years of Polaroid in an instant

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Raising awareness of Polaroid’s 80th birthday celebrations, as well as launching new products as part of a Christmas in July media drive

BWP Group hosted a 6-day Polaroid pop-up at BOXPARK Shoreditch. This was the first ever store presence for Polaroid in the UK. A combination of nostalgia and innovation, the pop-up celebrated the 80th Anniversary of this well-loved retro brand as well as showcasing its newest products. This was a fully integrated campaign that involved BWP Group’s PR, marketing, events, social and creative teams.

Total number of people reached to date through PR, social and experiential: 106,702,190

“I want to extend a heartfelt thank you and congratulations on the fantastic job you did preparing for and hosting Polaroid's first ever Boxpark Pop-Up Shop event. I know that it was a team effort for months that brought to fruition a most successful and exciting event. Our management team was quite impressed with the attendance, overall look and outcome of the event.”