Place more 'presence' under the tree with influencers
31 August 2018 10:55am
The Influencer Marketing Hustle - A Christmas Cracker!
Our recent analysis revealed that #ad and #sponsored have grown by 44% in the first half of 2018. Influencer Marketing is booming and with Black Friday, Cyber Monday and Christmas on the way, this is likely to be the biggest so far for this fledgling industry.
As Influencer Marketing grows so do the available tools to drive awareness, engagement, consideration and purchase. In turn this has accelerated the push for transparent, robust and technology driven measurement solutions. Hosted by Buzzoole this event will bring together a panel of cutting-edge protagonists from the influencer marketing space to explore and debate the opportunities and challenges presenting by this most wonderful time of the year.
It is clear that data-driven campaigns are pushing the boundaries of both technology and creativity in Influencer Marketing - so what do Creators and advertisers need to do to get the best out of this medium and deliver tangibile ROI this festive season...?
- Can a 'like' become a lead?
- How do you translate engagement into sales? Does high engagement equal strong sales?
- How can you use tools such as tagging, 'shop the post' and Instagram Stories to boost your Christmas campaign sales?
- How can we begin to apply holistic attribution modelling to Influencer Marketing?
- What is the difference between an influencer selling products and a "Creative" influencer?
9:30 - Breakfast & networking
10:00 - Guests gather for a short introduction by Buzzoole Head of Client Sales, Iman Ramani
10:10 - How to drive and measure success through Instagram Stories
10:25 - Q&A
10:30 - Panel gathers for debate - see speakers below
11:00 - Q&A
11:20 - Panel wrap-up & final remarks.
11:30 - Networking & final refreshments
Jessica Latapie - Content & Social Media at SWOON Editions
Coming from an Editorial background, Jess started at Swoon as a Copywriter, moving on to become the company's first Content & Social Media specialist and growing Swoon's social media communities exponentially alongside relaunching the company's blog. She was in charge of launching the company's first ever influencer campaign and has seen, first-hand, the positive impact that an authentic partnership between a brand and an influencer can have.
James Silverstone - Senior Influencer Marketing Manager at Publicis
James started his career at Publicis Media as a Senior Social Content executive, advancing to become the organisation's Senior Influencer Marketing specialist. He previously worked at both Butlins and Lastminute.com where he managed all aspects of social media activity, running the Butlin’s Ambassador Influencer outreach project and developing and implementing a new social media strategy for Lastminute.com. Responsible for managing strategic influencer marketing and content campaigns for clients within the financial, FMCG, technology, travel and entertainment industries, he continues to work with some of the world's most recognised brands.
Sophia Rosemary - Influencer & Blogger
Sophia is a fashion and lifestyle blogger from Manchester. She studied Fashion Marking at university from which she went on to begin her fashion career working in Buying and Merchandising for several high street and online retailers. Three years ago after growing a following on her social media, she decided to enter the world of blogging. Within this three year period she has create a career for herself within blogging and has subsequently worked with a variety of well known brands and independent labels.
Ian Samuel - Chief Commercial Officer at Buzzoole
Ian Samuel is an experienced commercial executive with strong network of brand, agency, digital and entertainment relationships. After a proven track record in growing business, managing and inspiring best in class teams across Europe, the US and APAC, he founded and grew Europe's first "MCN" base79 through to its acquisition for $85 Million in 2014. He has been leading the global Commercial Operations at Buzzoole since May 2017.
DATE & TIME
Thursday, 27 September 2018 09:30 – 11:30 BST
Mortimer House, Loft & Gallery: 37–41 Mortimer Street, Fitzrovia, London W1T 3JH
The event has limited capacity - RVSP & Info: firstname.lastname@example.org or register here!