The Drum and Buzzoole launch influencer marketing survey
The Drum, in partnership with influencer marketing platform Buzzoole, is launching a research survey on influencer marketing in the UK and US to explore some of these issues.
The survey will look at how brands and agencies are approaching their influencer marketing strategies – as well as what is influencing their current buying decisions. The findings from the survey will form the basis of the Influencer Marketing Report and will be unveiled mid-May.
The survey will talk about issues such as measurement, attribution and budgeting, as well as provide insight into the latest influencer marketing challenges faced by brands and agencies as well as opportunities for future investment.
Find out more about investment in influencers. Fill out the survey here.