The Brief
The Brief
In classic Ye style, Kanye approached our community for our rapid music insights ahead of the launch of his newest album, Donda. Specifically: a) UK grassroot music venues; b) the best production teams and finally c) a community of UK music fans to attend the listening party of the Donda album.
Approach
Our community delivered insights and executed Ye’s UK launch within a 36 hour timeframe (from receipt of brief to activation).
The Result
Donda album became the second-most streamed album on Spotify within 24 hours
Most streamed album in first week of all time
100 million streams in first day
442 million streams in week-one