Bulletproof is an independently owned, global strategic brand design agency with offices in London, New York, Singapore and Amsterdam.

London, United Kingdom
Founded: 1998
Staff: 50


Packaging Design
Brand Strategy
Brand Identity
Brand Communications
Visual identity systems
Campaign Activation


Heineken UK
Heineken International
Arla Foods
Tim Hortons
Mondeléz International

Sector Experience


ALKIMI brand creation and packaging design

Bulletproof harnesses the power of science and nature for exciting new cleaning range, ALKIMI

Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, an exciting new highly efficacious and non-toxic cleaning range, which is safe for the user and their environment.

Within the household cleaning category, consumers faced a no-win situation: choose powerful cleaning products that get the job done but contain harsh chemicals or go eco-friendly with products that ease your mind but take twice the effort. Nothing could offer unrivalled efficacy without the harmful chemical impact.

Bulletproof was briefed to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their environment.

Bulletproof comments: “After a deep dive into the consumer and category, we created the ‘Nature. Engineered.’ brand world platform and named the brand ALKIMI, inspired by scientific transformation. Engineered for optimum performance, ALKIMI harnesses our most powerful force – nature – enhancing natural ingredients at a molecular level to create highly efficacious, advanced home cleaning products that work with nature, not against it.

“Our pack design reflects the science behind ALKIMI’s power, with the brand symbol inspired by alchemist symbology, the synthesis of science and nature.

“Dramatic surges of colour ‘ALKIMI process’ at the top of each pack hints at the scientific process inside and delivers clear varianting, our new bottle structure is inspired by laboratory conical flasks – a beautiful and ownable structure implicitly connected to the brand world.

“The overall result is a stunning new cleaning brand that puts the safe but unstoppable power of engineered nature into consumers’ hands. For a super clean home and a squeaky-clean conscience.”


name creation
brand identity
Logo and brand identity
packaging design
Structural packaging
3D packaging
Cleaning Product


Challs International