The Future's Bright, The Future's Black

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Four graduates from Brixton Finishing School, a digital programme providing skills and real-world advertising experiences to young people from under-represented groups, have created a building takeover of the London headquarters of the UK’s largest independent marketing services organisation ENGINE

Four graduates from Brixton Finishing School, a digital programme providing skills and real-world advertising experiences to young people from under-represented groups, have created a building takeover of the London headquarters of the UK’s largest independent marketing services organisation ENGINE. The takeover coincides with Black History Month and celebrates the black UK talent of the future.

The brief was provided by ENGINE Creative and aims to accelerate the pace of change and showcase the potential talent that will shape the industry’s future by turning Black History Month into Black Future Month. The line ‘The Future’s Bright, The Future’s Black’ was conceived and developed by the students and spans across the second to fourth floors of ENGINE’s Great Portland Street Offices. The ground floor windows also feature images of the Brixton Finishing School graduates, helping to raise their own profiles as well as the profile of black creative talent across the UK.

As part of the campaign, a microsite has also been developed to act as a platform for the students and wider young black talent to showcase their work, ambitions and their inspirational black role models. The four graduates have also been offered internships with ENGINE to start in 2021 as part of their ongoing commitment to achieve better representation in the creative industry and within their own organisation. Further, ENGINE will be supporting the charity’s mentoring scheme and providing speakers for its course.