Disrupter mortgage brand appoints Brilliant Noise as lead agency

Brilliant Noise is proud to be the lead digital marketing agency for new specialist mortgage brand, Haysto

Haysto rejects the ‘one size fits all’ approach to mortgages, instead providing a personalised alternative to high street banks and automated online mortgage advisors. Often people who have bad credit or are self-employed get turned down by their bank or by online comparison sites – the computer quite literally says ‘No’.

Many lenders will only accept mortgage applications from people who have excellent credit ratings and a predictable, consistent income. But a lot of people don’t have perfect credit ratings or are self-employed with a complex income. Or both. Haysto makes mortgages possible for people who have the odds stacked against them, or have been told they won’t be able to get one.

It’s no mean feat to make a finance brand that’s friendly for people who are having a tough time. The Haysto brand is revolutionising the typically uncreative and confusing world of mortgages. By stripping away the jargon, we’ve made the complexity of mortgages accessible, friendly, and easy to understand. The tone of voice and content has the sole purpose of empowering the customer. Not making them feel stupid. We have supported the successful launch with data-led personas, design direction, content strategy, and production. Our former Head of Design, Mike Hillman, created the brand identity and website. Now we’re moving on to ongoing search engine optimisation, content marketing, content creation, social media and digital PR.

“Cultural fit really matters as we need a partner to work as an extension of our leadership team, helping us to realise our growth ambitions and potential. We selected Brilliant Noise to lead our marketing based on their values and enthusiasm for the purpose of our brand, as well as their proven track record of marketing strategy, integrated digital marketing and search engine optimisation. It’s a highly competitive space but an exciting journey with so much opportunity," said Co-founder, Paul Coss.

Check out Haysto’s website to see for yourself what “mortgages made possible” looks like.