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Pink Gin finds its #WKDside
July 22, 2019
Consumers can’t get enough of pink gin and Ready To Drinks, with media moments like ‘Pink Gin Lady’ and MP Dianne Abbot’s train-ride mojito topping up the hype. Now WKD is putting its cheeky twist on the drink of the moment.
To launch WKD Pink Gin Flavour, the UK’s fave alcopop needed a characteristically playful campaign idea. Our irreverent spin on the #WKDside platform contrasts the serious, sometimes even pretentious side of the gin category with WKD’s fun, light-hearted, self-aware side. It’s running in trade press and social, with more consumer touchpoints to follow.
WKD Pink Gin flavour hit Londis, Onestop and Bookers in July.