Bray Leino

For over 45 years Bray Leino has helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in Devon, Bristol, London, North America and Asia.

Filleigh, United Kingdom
Founded: 1974
Staff: 400
More

Skills

Online Marketing
Online/Digital
Media Buying & Planning
Advertising & Media
Advertising Agencies
Agency Public Relations
B2B
Clients
Thornton & Ross
Department for International Trade
Freederm
Thatcher’s Cider
Jägermeister
Cummins Inc
Castrol
Freixenet Copestick
Bassetts Vitamins
Tefal

and 5 more

Sector Experience

Healthcare
Marine
b2b
Alcohol
Industrials and Manufacturing
Healthcare & pharma
10+ Years in Digital Marketing
food and drink
otc
Less

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Persuasive pyrotechnics for Iglu mouth ulcer gel

May 9, 2018

What makes Iglu different is its mode of action: the gel sticks over the ulcer, protecting it while it heals.

Our strategy was to target consumers who haven’t got time to let mouth ulcers get in their way and look for smart ways to improve every aspect of their lives. To convince them about our sticky product, we needed a sticky idea.

We went one better with a very explosive one, blowing up ulcer-aggravating foods to land the problem: your mouth can be a volatile place.

A super high-speed camera captured the creative assets in beautiful slo mo detail, and we deployed them across TV, on demand, display, outdoor, press and instore.

The results were pretty explosive too, making the campaign a worthy WINNER in the 2018 OTC Marketing Awards for 'Best Audio Visual' campaign.

Tags

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Healthcare
OTC
creative works
advertising
Healthcare
OTC
creative works
advertising
Healthcare
OTC
creative works