Bray Leino
For over 45 years Bray Leino has helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in Devon, Bristol, London, North America and Asia.
Mr Porky launches the biggest ever pork scratchings campaign
Mr Porky, the UK’s No1 pork snacks brand, has launched the biggest ever pork scratchings advertising campaign across radio, OOH, digital and social.
Mr Porky has a loyal fan base and great brand recall but, while scratchings are the ultimate pub snack, they’re not generally eaten as often as other snacks. The brand wanted to drive frequency of purchase with ‘lapsed pork snackers’, who love scratchings but haven’t eaten a pack in a month, a year, or maybe longer.
Developed in-house by our integrated production, media, creative and account teams, “There’s No Matching a Scratching” is a cheeky wink to fans, inviting them to recall how much they love the taste of scratchings, and encouraging purchase in retail as well as pubs.
We partnered with Talk Sport radio for a four-week, nationwide competition sponsorship, bolstered by commercial radio and OOH activity across the Midlands, where pork scratchings are most popular. This highly targeted activity enables Mr Porky to access core scratchings consumers – who are much younger and include more women than one might imagine.
“Scratchings’ unique taste really makes them the ultimate snack and they have recently been voted Britain’s favourite pub snack. This campaign reminds fans how other snacks just don’t come up to scratch and will further drive sales of pork snacks which are already the fastest growing savoury snack category.”