Bray Leino

For over 45 years Bray Leino has helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in Devon, Bristol, London, North America and Asia.

Filleigh, United Kingdom
Founded: 1974
Staff: 400
More

Skills

Online Marketing
Online/Digital
Media Buying & Planning
Advertising & Media
Advertising Agencies
Agency Public Relations
B2B
Clients
Thornton & Ross
Department for International Trade
Freederm
Thatcher’s Cider
Jägermeister
Cummins Inc
Castrol
Freixenet Copestick
Bassetts Vitamins
Tefal

and 5 more

Sector Experience

Healthcare
Marine
b2b
Alcohol
Industrials and Manufacturing
Healthcare & pharma
10+ Years in Digital Marketing
food and drink
otc
Less

Davidstow Cheddar gives the Easter bunny a cheesy twist

How do you advertise cheese at a time of year where everybody is focused on chocolate? We gave the iconic Easter bunny a cheesy twist with this eye-catching and mouth-watering ad, tactically positioned outside Sainsbury's and Tesco to put Davidstow Cheddar front of mind with hungry shoppers.

Loyalty and repeat purchase are strong for Davidstow, just like its premium cheddar, so advertising aims to drive brand awareness and trial, with the confidence that new consumers will convert.

All our work for the Client is inspired by the idea of 'elevating the everyday'. This creative takes a well-known Easter character - the rabbit - and transforms it into something irresistible to cheese lovers: a Welsh Rarebit. The ubiquitous bunny ears are instantly recognisable from afar, creating an immediate Easter connection; the cheesy twist demands a double-take and the copy quickly delivers the punchline - all in Davidstow's signature style, whetting the appetite and landing the brand identity in seconds.

The work is running over the Easter period outside Tesco and Sainsbury's superstores across the south of England, with special focus on Davidstow's south west heartland, to make the most of local brand affinity.

Tags

ooh
tactical advertising

Clients

Davidstow Cheddar