Bray Leino

For over 45 years Bray Leino has helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in Devon, Bristol, London, North America and Asia.

Filleigh, United Kingdom
Founded: 1974
Staff: 400
More

Skills

Online Marketing
Online/Digital
Media Buying & Planning
Advertising & Media
Advertising Agencies
Agency Public Relations
B2B
Clients
Thornton & Ross
Department for International Trade
Freederm
Thatcher’s Cider
Jägermeister
Cummins Inc
Castrol
Freixenet Copestick
Bassetts Vitamins
Tefal

and 5 more

Sector Experience

Healthcare
Marine
b2b
Alcohol
Industrials and Manufacturing
Healthcare & pharma
10+ Years in Digital Marketing
food and drink
otc
Less

Benenox - Inspiring Milennials to "Go.Do.Be"

A rallying cry at the heart of a new category. Benenox is the only energy boosting supplement you take before you go to bed. So, when Thornton & Ross asked us to help them launch it, we couldn’t wait to get started; this is more than a new product, it’s creating a whole new category. Benenox works by helping your brain recharge overnight. It’s perfect for ambitious Millennials; people with places to go and things to do. People who need to be on their game. That’s where the creative idea came from, the rallying cry: “Go.Do.Be” The campaign spans press, out of home, online and social media. We’ve also hosted a live ‘mindfuel’ event with The School of Life, featuring TED-style presentations (also streamed on Facebook). The product can be found on Amazon, an increasingly effective sales channel for health supplements (see the promotional animation), where the platform’s trusted rating and review mechanism means customer feedback drives further sales. Bray Leino CEO Kate Cox, said: “‘Go.Do.Be’ encapsulates Benenox’s proposition perfectly, we’re excited to see this extensive multichannel campaign break and catapult the brand into the world of Millennials.”

Tags

ecommerce
experiential
Product Launch
Branding
design

Clients

Benenox