Brave Bison

We inspire audiences with bold social content – for our clients, our partners and our own media brands. It’s time to get Brave.

London, United Kingdom
Staff: 75


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Johnson & Johnson
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Smashing engagement targets for dating app Badoo

by Catherine Woodward

February 15, 2021

We partnered with Badoo to launch their Unwanted Dating Advice campaign across The Hook’s channels and we have smashed our engagement targets!

Dating app Badoo is all about dating honestly. In the New Year, a key time to target singles, they launched a campaign with comedy creator, Sideman, to call out Unwanted Dating Advice and encourage people to finally date on their own terms.

As Badoo’s UK partner, we were tasked with helping to amplify this message via The Hook’s website and social channels. It was crucial for us to raise brand awareness and to drive people to the Badoo download page.

The Hook’s editorial team also wrote and distributed an article, which celebrated the Badoo app and, more specifically, the campaign itself. The article explored why it’s finally time to call out Unwanted Dating Advice from friends and family and encouraged readers to check out the Badoo app for themselves.

The original agreed target for this Distribution campaign with Badoo was 13,000 clicks across a 2-week period. We over-delivered on our target by 56%, generating a whopping 20,000 clicks.

The strong results of this campaign are thanks to our expertise in delivering great content on social, connecting this desirable brand to our highly valuable and engaged audience.


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