Brave Bison

We inspire audiences with bold social content – for our clients, our partners and our own media brands. It’s time to get Brave.

London, United Kingdom
Staff: 75
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Skills

Channel Marketing
Social & Content Strategy
Content Creation
Content Distribution
Marketing Analytics
Social Analytics
Influencer marketing
Influencer Partnerships
Branded content creation
Channel management
Clients
Ellesse
Panasonic
VOXI
Johnson & Johnson
Land Rover
Hyundai
PGA Tour
Australian Open
European Tour
Link Up TV

and 8 more

Sector Experience

Video
Content Creation
Content Stratey and Creation
Channel Management
Channel Growth
Video Licensing
Video Production
Social Innovation
Social Video
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Missed Celebrations with Accor Hotels

by Catherine Woodward

17 December 2020 15:58pm

Accor Hotels wanted to share their top restaurants and bars with audiences to showcase where people can come together to host the celebrations missed in 2020.

Brave Bison worked closely with Accor Hotels to create a regional video campaign that promotes some of the hotel chain’s top restaurants and bars as the perfect venue to host celebrations that have been missed due to COVID-19, such as birthdays, engagements, graduations, and other milestones.

Accor Hotels is one of the world’s leading hotel chains with a total of 5100 hotels, operating in 110 countries worldwide.

In order to bring the campaign to life, we created a montage of special ‘missed’ celebration moments over Skype, during the COVID-19 lockdown.

From singing songs to blowing candles, we showcased a variety of celebratory situations that illustrate the creative ways in which people came together virtually to mark important dates and moments in their lives.

In the content we produced, viewers see the transition into the now available Accor venues where people can come together and gather in-person while prompting them to re-celebrate their missed milestones and special events.

The Missed Celebrations campaign has been such a success that the assets which were originally only meant for digital distribution, have now been re-licensed as a TVC for Indonesia.

Tags

Branded Content
branded products
Branding/Identity
social
Social campaign
social advertising
Content Campaigns