This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Missed Celebrations with Accor Hotels
December 17, 2020
Accor Hotels wanted to share their top restaurants and bars with audiences to showcase where people can come together to host the celebrations missed in 2020.
Brave Bison worked closely with Accor Hotels to create a regional video campaign that promotes some of the hotel chain’s top restaurants and bars as the perfect venue to host celebrations that have been missed due to COVID-19, such as birthdays, engagements, graduations, and other milestones.
Accor Hotels is one of the world’s leading hotel chains with a total of 5100 hotels, operating in 110 countries worldwide.
In order to bring the campaign to life, we created a montage of special ‘missed’ celebration moments over Skype, during the COVID-19 lockdown.
From singing songs to blowing candles, we showcased a variety of celebratory situations that illustrate the creative ways in which people came together virtually to mark important dates and moments in their lives.
In the content we produced, viewers see the transition into the now available Accor venues where people can come together and gather in-person while prompting them to re-celebrate their missed milestones and special events.
The Missed Celebrations campaign has been such a success that the assets which were originally only meant for digital distribution, have now been re-licensed as a TVC for Indonesia.