This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Brave Bison partners up with VOXI by Vodafone
14 October 2020 9:32am
We have been appointed by Vodafone's youth-focused mobile network, VOXI, as their influencer marketing partner until the end of 2020.
We received the brief through its recently acquired entertainment media brand, The Hook. The Hook is one of the leading youth-focused social publishers in the world, home of trending news, entertainment and original video with 9 million multi-platform followers.
VOXI has worked closely with The Hook previously to deliver cross-platform social marketing campaigns. The Hook's highly engaged audience is led by Gen-Z and millennial followers, positioning the media brand as a strong partner to help VOXI grow their social audiences and drive sign ups.
The talent-led campaign will see Brave Bison partner with several influencers across key social platforms to raise awareness of the VOXI brand and the 'Endless' benefits it provides to an audience of digital natives. The campaign, which will run for an initial period of 3-months, will educate and encourage social audiences to switch their mobile network provider and join VOXI through a series of posts from influencer talent with high engagement rates.
"We are delighted to be working with such a relevant youth brand as VOXI. Our partnership highlights the natural synergy between The Hook and those brands targeting a millennial and Gen-Z audience. We're excited to develop a layered campaign that combines influencer marketing with editorial and media activity to encourage engaged audiences to join VOXI."