Brave Bison

We inspire audiences with bold social content – for our clients, our partners and our own media brands. It’s time to get Brave.

London, United Kingdom
Staff: 75
More

Skills

Channel Marketing
Social & Content Strategy
Content Creation
Content Distribution
Marketing Analytics
Social Analytics
Clients
Ellesse
Panasonic
VOXI
Johnson & Johnson
Land Rover
Hyundai
PGA Tour
Australian Open
European Tour
Link Up TV

and 7 more

Sector Experience

Video
Content Creation
Content Stratey and Creation
Channel Management
Channel Growth
Video Licensing
Video Production
Social Innovation
Social Video
Less

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Brave Bison partners up with VOXI by Vodafone

by Catherine Woodward

14 October 2020 9:32am

We have been appointed by Vodafone's youth-focused mobile network, VOXI, as their influencer marketing partner until the end of 2020.

We received the brief through its recently acquired entertainment media brand, The Hook. The Hook is one of the leading youth-focused social publishers in the world, home of trending news, entertainment and original video with 9 million multi-platform followers.

VOXI has worked closely with The Hook previously to deliver cross-platform social marketing campaigns. The Hook's highly engaged audience is led by Gen-Z and millennial followers, positioning the media brand as a strong partner to help VOXI grow their social audiences and drive sign ups.

The talent-led campaign will see Brave Bison partner with several influencers across key social platforms to raise awareness of the VOXI brand and the 'Endless' benefits it provides to an audience of digital natives. The campaign, which will run for an initial period of 3-months, will educate and encourage social audiences to switch their mobile network provider and join VOXI through a series of posts from influencer talent with high engagement rates.

"We are delighted to be working with such a relevant youth brand as VOXI. Our partnership highlights the natural synergy between The Hook and those brands targeting a millennial and Gen-Z audience. We're excited to develop a layered campaign that combines influencer marketing with editorial and media activity to encourage engaged audiences to join VOXI."

~Fran Hale, Sales Director at Brave Bison

Tags

vodafone
Instagram
Content
influencer marketing
influence
influencer campaigns
Brave Bison
social
Social campaign
Content Agency
social case study
social advertising
Content Campaigns