BoCo Headphones partners up with Brave Bison to run a talent-led campaign

Brave Bison was enlisted by Japanese agency, MetroAd, to plan and execute an influencer campaign to help launch the new BoCo Peace TW1 earphones

These are headphones with state of the art bone conduction technology, perfect for safer outdoor exercise as well as taking calls, listening to music and all your favourite podcasts.

Unlike usual headphones, the Peace TW1’s bone conduction technology does not use the eardrum at all, which also makes it especially useful for those with hearing deficiencies.

This is a unique product so we needed to ensure we were working with talent who could effectively get the benefits and the technology across to their audiences in a way that was interesting, informative but also still aspirational.

We partnered up with two YouTube creators in Japan: Dresscode (137,000 subscribers), an up and coming tech reviewer and Reiko McNish Sato (167,000 subscribers), a fitness and lifestyle creator.

The campaign was rolled out across the talent’s own social channels as well as digital assets which currently live across multiple Tokyo metro stations for a one month period.

It’s always exciting for us to give offline opportunities to talent, especially when it may be their first time. Dresscode even did a whole separate video on it which was totally out of scope.

This is what we hope will only be the beginning of our relationships with BoCo Japan & MetroAd, and after being so impressed with the output from our talent, we know we’ll find more opportunities to work with them in the future. Here’s to 2021!