Brave Bison

We inspire audiences with bold social content – for our clients, our partners and our own media brands. It’s time to get Brave.

London, United Kingdom
Staff: 75
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Skills

Channel Marketing
Social & Content Strategy
Content Creation
Content Distribution
Marketing Analytics
Social Analytics
Influencer marketing
Influencer Partnerships
Branded content creation
Channel management
Clients
Ellesse
Panasonic
VOXI
Johnson & Johnson
Land Rover
Hyundai
PGA Tour
Australian Open
European Tour
Link Up TV

and 8 more

Sector Experience

Video
Content Creation
Content Stratey and Creation
Channel Management
Channel Growth
Video Licensing
Video Production
Social Innovation
Social Video
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Paramount Pictures with Blue Story

by Catherine Woodward

The brief

In 2019, Paramount Pictures wanted to promote the theatrical release of the highly-anticipated film Blue Story to a 15-34 year old audience passionate about hip hop, rap and urban culture, maximising the campaign across YouTube. Grime is one of the most popular music genres across the 18-24 demographic in the UK and our network of channels speaks directly to these groups.

Our response

Brave Bison designed a YouTube pre-roll campaign to run across our catalogue of Grime content, capitalising on the strength of this genre within our YouTube community and it’s huge relevance to the Blue Story audience. We targeted some of the most popular grime channels on YouTube, LinkUp TV, Press Play and P110 who have a combined following of almost 3 million.

The results

By targeting popular YouTube channels we delivered 1.8M impressions across the UK and a video completion rate of 85%, which reached well above the projection for this Paramount Pictures pre-roll campaign.

Tags

Film
social
Social campaign
Social Channels
Advertise
youtube
YouTube case study

Clients

Paramount Pictures