Brave Bison

A media, marketing and technology company leading the herd into a Brave new world.

London, United Kingdom
Staff: 175


Channel Marketing
Social & Content Strategy
Content Creation
Content Distribution
Marketing Analytics
Social Analytics
Influencer marketing
Influencer Partnerships
Branded content creation
Channel management
Johnson & Johnson
Land Rover
PGA Tour
Australian Open
European Tour
Link Up TV

and 8 more

Sector Experience

Content Creation
Content Stratey and Creation
Channel Management
Channel Growth
Video Licensing
Video Production
Social Innovation
Social Video

Keep the summer alive with Malibu Rum

by Catherine Woodward

The Brief

This summer, Malibu Rum partnered up with DJ Dillon Francis to remix ‘the coconut song’. As Exposure’s UK partner, we were tasked with helping to showcase the final remix via The Hook’s website and social channels in a fun and engaging way.

Our response

Our in-house editorial team, dedicated to The Hook’s content output, worked closely with Malibu Rum to curate content for the #CoconutChallenge.

We then connected Malibu with The Hook’s highly engaged youth audience of 18-34s, by distributing this across Instagram, Facebook and The Hook’s website.

As well as this, our journalists produced an article detailing more about the Coconut Challenge, encouraging readers to get involved!

The results

We successfully raised awareness of Malibu Rum’s campaign by editorialising content on The Hook to live on Facebook and Instagram.

We also generated an article on The Hook’s website with the curated video embedded to further increase awareness of the campaign.

The campaign reached 830k impressions and reached the partnerships goals by hitting 300k views.