Hyundai: Travelmate Across the Globe
Hyundai wanted to be synonymous with the ‘car travel experience’ and to test the use of influencers in their marketing activity, creating the ‘Travelmate’ campaign to position themselves as a caring brand that supports the travel experience.
To kick start this campaign for Hyundai, Brave Bison partnered with three influencers to create a series. We gave leading travel influencers Sam Kolder, High on Life and Sawyer Hartman each the keys to a Hyundai and sent them on remarkable road trips around France, Spain and Italy. They jumped into their cars for week-long adventures packed full of sightseeing, high octane activities and unforgettable experiences. In their signature styles, each creator produced digitally-native content with high production values that they knew their audiences would love. Driving through Europe, each influencer was able to capture stunning and varying content for the campaign. We seamlessly integrated the unique selling points of the cars into the daily content, as well as showcasing the stunning scenery. Once the seven-day adventures were over, our creators each produced a final Hero video that they uploaded to their YouTube channels, showing the best bits of these breathtaking journeys. The campaign adopted a multi-platform approach. During the week’s filming, content was created on a daily basis for Instagram, Twitter and Facebook, enabling fans to follow the trips in real time.
Over 40 pieces of content were created across all platforms during the campaign, gaining over 7 million views on YouTube and 600,000 engagements. Hyundai provided the influencers with an incredible opportunity, and it paid off. A wave of positive sentiment ensued. Our usage of live moments made the fans feel even closer to the action, with creators interacting with viewers and reacting to comments during these broadcasts. The Hero videos produced were high-quality assets that Hyundai used to promote their campaign globally.