Ellesse is On Point
We conceived the On Point campaign to reignite Ellesse’s association with tennis
Tennis is where it all started for Ellesse. Ellesse wanted to reignite its association with tennis, appealing to its core target audience of street-savvy 18-30 year olds.
Enter, On Point. A campaign connecting street style and tennis. Brave Bison brought together a crew of influencers and delivered a social content campaign that culminated in a pop-up event in London’s Soho, where custom-designed Ellesse products were given away. Influencers included David Vujanic – Presenter, Harry Pinero – Presenter, Ed Gamble – Comedian, Yasmin Evans – Radio DJ, Terri Higgins - Stylist, all of whom connected with the target audience. We transformed their usual looks to inspired tennis style-ups, and released them to the world through their Instagram accounts. Our On Point influencers were also sent to Wimbledon for the first time, documenting their experience to their engaged followers and further cementing Ellesse as a culturally-relevant sports apparel brand.
Our results spanned Instagram through our influencers and the Ellesse brand page, as well as the Brave Bison owned and operated channels on Facebook that demonstrated a strong correlation with the target audience. The campaign reached more than 6m people, with over 3m views and 80,000 engagements.