Brave Bison

We inspire audiences with bold social content – for our clients, our partners and our own media brands. It’s time to get Brave.

London, United Kingdom
Staff: 75
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Skills

Channel Marketing
Social & Content Strategy
Content Creation
Content Distribution
Marketing Analytics
Social Analytics
Clients
Ellesse
Panasonic
VOXI
Johnson & Johnson
Land Rover
Hyundai
PGA Tour
Australian Open
European Tour
Link Up TV

and 7 more

Sector Experience

Video
Content Creation
Content Stratey and Creation
Channel Management
Channel Growth
Video Licensing
Video Production
Social Innovation
Social Video
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Ellesse is On Point

by Catherine Woodward

We conceived the On Point campaign to reignite Ellesse’s association with tennis

The Brief

Tennis is where it all started for Ellesse. Ellesse wanted to reignite its association with tennis, appealing to its core target audience of street-savvy 18-30 year olds.

Our Response

Enter, On Point. A campaign connecting street style and tennis. Brave Bison brought together a crew of influencers and delivered a social content campaign that culminated in a pop-up event in London’s Soho, where custom-designed Ellesse products were given away. Influencers included David Vujanic – Presenter, Harry Pinero – Presenter, Ed Gamble – Comedian, Yasmin Evans – Radio DJ, Terri Higgins - Stylist, all of whom connected with the target audience. We transformed their usual looks to inspired tennis style-ups, and released them to the world through their Instagram accounts. Our On Point influencers were also sent to Wimbledon for the first time, documenting their experience to their engaged followers and further cementing Ellesse as a culturally-relevant sports apparel brand.

The Results

Our results spanned Instagram through our influencers and the Ellesse brand page, as well as the Brave Bison owned and operated channels on Facebook that demonstrated a strong correlation with the target audience. The campaign reached more than 6m people, with over 3m views and 80,000 engagements.

Tags

creator
Content
content creator
Social campaign
social case study
Social content case study
Social content
video production
Influencer
Influencer Marketing

Clients

Ellesse