Brass

A special kind of independent marketing agency that delivers award winning consumer experiences that exceed expectations for clients and audiences.

Leeds, United Kingdom
Founded: 1983
Staff: 90
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Skills
Public Relations
Advertising & Media
Marketing Strategy
website design
Insight
Shopper Marketing
Advertising and Promotional Campaigns
Digital and Social Media
B2B Brand Strategy
Customer Communications Solutions

and 3 more

Clients
Coty
First Direct
Lucozade Ribena Suntory
Leeds Building Society
Soreen
Leeds Beckett University
Hammonds
StepChange Debt Charity
Met Office
Perrigo

and 4 more

Sector Experience
Business to Business
Charity
Education
Financial
FMCG
Food & Drink
Media
Retail
Travel
B2B Services

and 3 more

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Testing teams to the limit with Lucozade Sport

To promote their Fuel to Rule campaign, Lucozade Sport – the official sports drink of the England team – launched the “Conditions Zone”, a purpose built state-of-the-art 5-a-side facility built to simulate the temperatures and humidity experienced by players during the 2014 World Cup in Brazil. As Lucozade Sports’ lead digital and social agency, we worked as part of a multi-agency team to fuel discussion around hydration and performance.

We first recruited amateur teams who wanted to test themselves to the limit via online display, deployed on grass roots sites and managed their registrations via the Lucozade Sport website. Within the Conditions Zone we worked alongside Lucozade Sports’ experiential agency to manage the tablet registration process for each player, recording their key stats. With the brand’s team of sports scientists, we produced all interface design within the Conditions Zone, displaying pre and post-match data recorded via wearable tech relating to weight, fluid loss and distance covered during the match.

The Conditions Zone hub we created on the Lucozade Sport website attracted significant visitor numbers within just four weeks. The hub also housed our Conditions Simulator – a tool allowing users to control conditions to see how location, hydration level, game length and play intensity affect performance.

During the tournament we engaged Lucozade Sport fans on Social Media. Working within stringent World Cup guidelines, we developed and published a range of content around conditions and performance, including a range of infographics and videos with all the action from the Zone – complete with drone tour footage.

Want to create the right digital conditions for your brand? Contact us.

Tags

Lucozade Sport
Digital
social
website design and development
Brass Alt Case study
Brass Alt Digital
Lucozade
Lucozade Digital
Lucozade Spot digital
Lucozade Case Study
Lucozade Conditions Zone
Fuel to rule
Lucozade website
Lucozade content
Digital conten
Brass Alt Lucozade

Clients

Lucozade
LRS
Lucozade Ribena Suntory
Lucozade Sport