CREATING A TV ADVERT AND INTEGRATED CAMPAIGN TO DRIVE AWARENESS
THE CHALLENGE: In Summer 2014 Superbreak, the UK’s leading short break specialist, chose Brass to produce its first ever TV commercial. Following the development of a new brand identity, Superbreak was keen to generate greater awareness of its unique offering. They wanted to demonstrate the great value the company offers by being able to sort hotel, travel and sightseeing to create the perfect short break.
THE SOLUTION: Brass developed the creative concept for the animated 30’ commercial, as well as the supporting integrated campaign, which included outdoor, door drop and digital executions. The advert uses colourful animation to represent different short break scenarios. In short, it has been created to bring to life the campaign line “You choose the break, we add the Super”.
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