Brandworkz

Brandworkz is an award-winning brand management software solution designed for marketers to help them deliver a strong, consistent brand everywhere

London, United Kingdom
Founded: 2011
Staff: 23
More

Skills

Digital Asset Management
Brand Management Software
Web-to-Print
Marketing Resource Management
Brand Asset Management
brand management
Clients
Brother
AON
Reckitt Benckiser
JLL
Ally Financial
International SOS
Rathbones
Silicon Valley Bank
Chartered Institute of Marketing
Epson

and 23 more

Sector Experience
Broadcasting
Business to Business
Construction
Education
Electronics
Healthcare
Retail
Tourism
Manufacturing
Insurance

and 5 more

Less

The gold standard in brand management software - Gold’s Gym Case Study

Gold’s Gym is an international chain of gyms that were founded in Venice Beach California in 1965 and gained legendary status in the fitness world when it became the setting for Arnold Schwarzenegger’s film Pumping Iron. Operating in over 700 locations on six continents, Gold’s Gym is ranked as the number one full-service fitness franchise in the world.

Challenge

In 2012, the full-service advertising agency McKinney created a new brand positioning and communications campaign entitled ‘Strong’ that was designed to build the Gold’s Gym brand even further. Gold’s wanted to roll-out the new campaign to their entire chain of franchises to ensure brand consistency but was worried about the cost of localising the marketing materials for over 700 gyms.

Solution

McKinney suggested Brandworkz brand management platform as a self-service portal for all of their franchisees. We created the Gold’s Gym Brand Center which is now the home where all franchisees access campaign materials, templates, brand materials and social media support. Gym managers can now easily create localised marketing materials that are consistent with the overall Gold’s Gym brand positioning in a matter of minutes.

Results

  • New campaigns have been deployed consistently across the Gold’s Gym network
  • Production costs, time to market and wastage have been greatly reduced with Web-to-Publish
  • Maximised ROI from campaign investment
  • Improved brand consistency across the Gold’s Gym franchise network
  • Better support system for franchisees

Gold’s Gym Brand Center Stats

  • 26,969 asset views per year
  • 6,660 assets
  • 8,645 active users
  • 12,968 downloads per year

Features

Tags

Gold's Gym
Brandworkz
Web-to-print
Web-to-Publish
DAM
Digital Asset Management

Clients

Gold's Gym
Brandworkz