Brandworkz

Brandworkz is an award-winning brand management software solution designed for marketers to help them deliver a strong, consistent brand everywhere

London, United Kingdom
Founded: 2011
Staff: 23
More

Skills

Digital Asset Management
Brand Management Software
Web-to-Print
Marketing Resource Management
Brand Asset Management
brand management
Clients
Brother
AON
Reckitt Benckiser
JLL
Ally Financial
International SOS
Rathbones
Silicon Valley Bank
Chartered Institute of Marketing
Epson

and 23 more

Sector Experience
Broadcasting
Business to Business
Construction
Education
Electronics
Healthcare
Retail
Tourism
Manufacturing
Insurance

and 5 more

Less

Rolling out a global rebrand on a local level - JLL Case Study

JLL is an investment management company specialising in real estate. They are the second largest publicly traded commercial real estate brokerage firm in the world employing over 82,000 staff in 300 offices across over 80 countries.

Challenge

In 2017 JLL had a global rebrand that had to be rolled out across hundreds of locations and to thousands of staff. Any rebrand is tough but a rebrand on this scale is something else entirely, trust us we know. Launching the new brand positioning would have been a major struggle, without a central location where their employees could go to learn about the new brand positioning and access the new brand material. It was vital to achieve a successful roll-out to get the most out of all of the hard work already done on the re-brand.

Solution

We have over the past seven years helped JLL launch three brand refreshes successfully – we count that as a hat-trick! Brandworkz created the Brand Hub which is the new home for the JLL brand. The Brand Hub is available 24/7 for all JLL employees and external partners and is the single source of truth for all JLL brand materials. Showcasing the best content within the Brand Hub, JLL are now promoting best practice and empowering local marketers while maintaining brand consistency globally.

Results

  • Brand Hub supported the roll-out of the new visual identity and brand guidelines
  • Empowered marketers to promote the JLL brand in their local market
  • Improved consistency by having a single source of truth for all JLL content
  • Significant improvements made to marketing efficiency and quality
  • Reduction in the amount of duplicated content

Brand Hub Stats

  • 224,987 Page Views per Year
  • 23,162 Active Users
  • 102,961 Downloads per Year
  • 4,971 Digital Assets

Features

Tags

rebrand
rebranding
Branding
Digital Asset Management
Brand Management Software

Clients

JLL
Brandworkz