Brandworkz

Brandworkz is an award-winning brand management software solution designed for marketers to help them deliver a strong, consistent brand everywhere

London, United Kingdom
Founded: 2011
Staff: 23
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Skills

Digital Asset Management
Brand Management Software
Web-to-Print
Marketing Resource Management
Brand Asset Management
brand management
Clients
Brother
AON
Reckitt Benckiser
JLL
Ally Financial
International SOS
Rathbones
Silicon Valley Bank
Chartered Institute of Marketing
Epson

and 23 more

Sector Experience
Broadcasting
Business to Business
Construction
Education
Electronics
Healthcare
Retail
Tourism
Manufacturing
Insurance

and 5 more

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Investing in brand management pays dividends - Rathbone Brothers Case Study

Rathbone Brothers PLC is an investment management and wealth management business based in the UK with 1,400 staff spread across 15 offices. Rathbones was founded in 1742 and today manages £47.3 billion for their clients and are listed on London Stock Exchange.

Challenge

Rathbones had been running their marketing production with a paper-based system for approval. With so many different business units involved in the regulatory and compliance approval process it was getting cumbersome to get new marketing materials out the door. Also, with some many people involved in the process, the risk of human error was increasing.

Solution

The transformation to digital from the paper-based approval process resulted in the creation of the PARC system using Brandworkz Brand Management Software. PARC is now the home for the entire approval process for all new marketing materials that are created within Rathbones. The system is fully branded to Rathbones corporate identity and features numerous complex workflows that branch out into multiple different areas of the business.

Results

  • Reduction in chance of human error and improved compliance
  • Improved speed and efficiency in getting new materials out to market
  • Previously a 30 step approval process was required for new marketing materials, that has been reduced to 11 through improved processes within Brandworkz
  • Greater visibility for compliance team across all ongoing projects
  • Gained the ability to review all previous workflows and find out who signed off what and when

Rathbones PARC Stats

  • 19,533 Approval Stages per Year
  • 11,399 Brand Assets
  • 1,333 Workflow Projects per Year
  • 6,611 Active Users

Features

Tags

Brand Management
Brand Management Software
compliance
Approval Workflow
Digital Asset Management

Clients

Rathbones
Rathbone Brothers
Brandworkz