Higher education deserves higher brand consistency - University of Greenwich
The University of Greenwich is a public university that was founded in London in 1890. The university currently educates over 19,000 students across their three campuses which include the Old Royal Naval College which is on the banks of the River Thames and was designed by Sir Christopher Wren. Greenwich – the very name resounds with significance, from its great naval and royal connections to its historical stewardship of Greenwich Mean Time, on which all international time is based. Not a bad start in branding terms!
The university’s marketing and brand teams were spread across multiple different offices which made ensuring brand consistency difficult. Add to that the fact that their content must remain consistent for at least two years while students are deciding where to study and you have a big brand consistency challenge. The university was also looking to reduce its print production costs and to relieve the bottleneck that had developed at their small design team.
Brandworkz created a unique solution that integrated two of the university’s most important data sources, Squiz their web content management system and Banner the central repository for approved, regulatory compliant written course text. These seamless integrations automate the process of gathering all relevant text for any particular degree course and feed the information into multi-page dynamic templates within Brandworkz Brand Management Software.
- Increased brand consistency across web and print course materials
- Improved production processes and vastly quicker time-to-market for new materials, the creation of new artworks can now be done in minutes rather than days
- Removal of design bottlenecks and reallocation of resources away from simple design changes
- Cost reduction in the production of new and existing course materials
- 34,400 asset views per year
- 1,500 artworks created per year
- 15,900 digital assets
- 4,100 downloads per year