Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
More
Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
Less

Work, Rest, Run

To support Holiday Inn’s sponsorship of the London and Berlin Marathons, we devised a Running Routes website to help runners find a safe and tested route when staying at a Holiday Inn or IHG hotel.

We built a responsive website for guests to encourage them to map a route using their preferred GPS running app (Strava, Runtastic, MapMyRun etc). Tried-and-tested routes were crowdsourced from IHG guests via Twitter as part of an on-going competition, which was supported by the Virgin Money London Marathon and other leading running communities.

The dual language website (English and German) features running routes across hotels in the UK and Germany and allows users to download routes via their preferred running app, and add comments, photos and ratings.

Tags

website

Clients

Holiday Inn
IHG Hotels