The world's first tweeting car!
As late adopters of social media, Kia needed an innovative approach to engage followers and drive brand awareness through social channels.
We recognised that every other car brand tweets the same way – posting nothing but information and car news. So for Kia, we created a tweeting car that is humorous, irreverent, topical and distinctive, while remaining true to the spirit of Kia.
And it works. Kia has become the leading car brand on Twitter, generating under our watch over 60,000 followers in under two years. A record!