Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
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Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
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Hybrid Augmented Reality experience

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model.

The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical vehicles, helping customers to gain a better understanding of how the system works.

The iPad app, which will be used in Toyota showrooms as well as at other locations including shopping centres and trade shows, brings to life the different drive states of the vehicle, showing how the various elements of the drivetrain interact with each other. By tapping on a drive state, such as ‘deceleration’ or ‘heavy acceleration’, customers can see which parts of the hybrid system are in use and how energy is passed between them.

The 3D experience also features a number of ‘hotspots’ which, when clicked on, enable customers to get in-depth information on key features of the system, such as the motor, battery and fuel tank.

Brandwidth worked with Toyota to develop the Hybrid AR app as part of an ongoing drive to educate the brand’s customers on hybrid technology and the benefits it offers.

The app currently supports the Toyota C-HR model, across all grades and colours.

Tags

augmented reality
customer experience
experiential
Innovation
Digital

Clients

Toyota