Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
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Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
Less

Hotel Chocolat

Easter is the key trading period for Hotel Chocolat. Brandwidth developed a campaign that connected experience and retail to support sales of Easter eggs across their retail estate of 80 stores.

Beau Bunny, a street magician, and our team of ambassadors entertained the public with sharp tricks and scrumptious treats. A social media campaign underpinned the activity, where we asked people to guess where Beau Bunny was each day, with clues posted in-store and online to encourage footfall and web traffic.

The results speak for themselves: 66k entries to the competition, 21k people added to the database, a universal 10% increase in footfall YOY, and - the clincher - a sales uplift of between +5-15% per store, with a high of +68% for one store.

Tags

activation
event
social media

Clients

Hotel Chocolat