Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
More
Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
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ELLE: A beautiful user experience

When Elle Magazine and Philips formed a partnership, they needed a way to spread the best beauty advice from around the world. The result was a new brand identity for the campaign – Beauty Heroes – a website and communications that focused on six beauty ambassadors and their ongoing experience with Philips’ Beauty products.

To reach the largest possible global audience, the site was built responsively for desktop, tablet and mobile and made available in English, Russian, German, French, Korean and Chinese.

And to cap it all… this was the world’s first global ‘Always-On’ beauty campaign. Over its six month period it received over 453,000 visits and 120,000 competition entries

Tags

website
Comms strategy
Brand
Brand / Advertising

Clients

Elle Magazine
Hearst
Philips