Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
More
Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
Less

Driving social activity across Britain

Boosting visibility on social media demands inventive, impactful and on-brand clickable content. That’s exactly what we did for Mazda’s photogenic CX-3.

We began by taking the new SUV crossover on a tour of the British Isles to explore 10 of the best coastal roads. From kayaking on the Isle of Wight to diving in Northern Ireland, at each location we chose activity partners to demonstrate how the car could fit perfectly with an outdoor lifestyle. And we teamed up with top local photographers to get stunning shots in the best spots, promoting this great content by postcode for a highly targeted campaign.

With over 2.4m impressions the campaign was a runaway success. Our proudest achievement was the engagement rate – over 9%, which is double the automotive average across Facebook, Twitter and Instagram.*

*Some stats: 2 weeks, 10 locations, 9 activities, 8 photographers, 2000+miles, 1 great looking car.

Tags

social
Content Creation
social media strategy

Clients

Mazda