Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
More
Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
Less

Celebrating the #SmallWins

As every parent knows, getting children onto solid food is full of ups and downs. But it’s also a social experience, full of steps forward to celebrate and share. This insight powered our emotive campaign idea for Organix - a brand offering snacks with a healthy message for parents, while tasting good to kids too.

The concept of ‘small wins’ celebrates those real-life moments – both the wins and the humorous fails - and perfectly complements Organix’s guilt-free food proposition.

We made Organix into mum’s ally on the food journey, with

user-generated images from our customer base that celebrate the everyday #SmallWins. Our integrated campaign reached parents through programmatic digital advertising, shopper marketing, on-demand TV, and social media.

The campaign reached 88% of mum’s with kids aged 0-3, the ad had 2.5m views on All4, 3.3m views via bumper ads, 900K views on YouTube.

Tags

Programmatic
TV
social
Digital

Clients

Organix