Brandwidth

The Practical Innovation Agency

London, United Kingdom
Founded: 1999
Staff: 100
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Skills
Digital/Web
Mobile App Development
Brand Strategy
Branding Design
Digital
eCRM
Content Creation
Digital innovation
app design
Mobile Development

and 14 more

Clients
Hearst
Citroen
Elle Magazine
Nokia
Microsoft
Kia
WorldPay
Toyota
Disney
Mazda

and 22 more

Sector Experience

15+ Years in Digital Marketing
15+ Years in Marketing
15+ Years in Web Development
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Capturing global passion

Despite being a European tournament, the UEFA Champions League captures the imagination of football fans all over the world.

Engaging the global fan-base is an important task for UEFA and it’s sponsors, and the Heineken Trophy Tour is an important part of this strategy. In 2017, Heineken and UEFA decided to take this activity a step further, by memorialising this global energy and enthusiasm in a piece of immersive content.

Shot in the form of a mini-documentary, the film captures the universal passion shared by football fans embodied by the tour during it’s Vietnam leg.

Content was optimised for YouTube, ensuring the largest possible audience. We also worked with PlayStation to deploy the film for their media player which was used for VIP engagement at their Fan Event.

Tags

Virtual Reality
immersive
Content Creation
Film

Clients

UEFA