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HIGH ENERGY FILM ANNOUNCES LAUNCH OF MAJOR NEW SPORTS LEAGUE FOR MIXED MARTIAL ARTS

19 April 2017 13:26pm

NEW YORK – Strategic and creative agency, BrandPie, in collaboration with creative production studio, Versus, today released a film, announcing the launch of a major new sports league. The Professional Fighters League is debuting the world’s only mixed-martial arts (MMA) league in January 2018 with a $10 million prize pool across seven weight classes.

Rik Haslam, Executive Creative Partner, BrandPie, said, “The introduction of a genuine league format, marks the moment when MMA becomes a prime-time sport for a global audience. This film delivers a real punch. We’ve got a great soundtrack and we’re sure the brand’s going to excite fans and fighters alike. The film’s tagline of ‘For fans, for fighters, for our sport’ perfectly communicates what the Professional Fighters League stands for and why the introduction of a league matters so much to everyone involved in MMA.”

The new league is open to all professional MMA fighters worldwide. Fighters will participate in one of seven weight classes and compete in regularly scheduled fights throughout a season. At the end of the regular season, fighters with the best records will advance to a "win-or-go-home" post-season playoff tournament. Each tournament winner in the seven weight classes will be named the Professional Fighters League season champion and collect a $1 million cash prize. An additional $3 million will be shared between other regular season and playoff competitors.

The Professional Fighters League format gives every fighter an equal and fair shot, and provides fans the excitement and transparency of a true sport.

https://www.youtube.com/watch?v=pqaLIi2DTfY

The new league will also deliver a more accessible, engaging and innovative experience for new and current fans of MMA.

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Contact: Rik Haslam Executive Creative Partner BrandPie rik.haslam@brandpie.com

+1 914-643-3434

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About BrandPie BrandPie is an independent strategic brand consultancy, specialising in purpose-led transformation. We're an ideas business with a focus on brand strategy, identity and experience.

We work with ambitious organisations to create and activate ideas that drive performance and sustainable growth.

London Office: (+44) 20 7831 4834 New York Office: (+1) 917 478 8744

Visit us: www.brandpie.com Tweet us: @BrandPie

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