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London, United Kingdom
Founded: 2008
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by Kim Nguyen

Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.

Working closely with the team at PSPA, Brandpie developed the idea for #UNMUTE. The social campaign encourages and enables supporters to upload videos of themselves shouting, releasing their frustrations, and standing up to PSP and CBD by being as loud as they can, then nominating someone else to do the same using the hashtag: #UNMUTE. Participation doesn’t just stop with those recording videos - by exploiting the mechanics of social media platforms, the campaign requires viewers to actively engage by unmuting the videos to hear the voices of those affected.

#UNMUTE is all about speaking up, making some noise about these silent diseases and giving a voice to all those affected. Because being loud starts here, and being heard starts here.

The goal of #UNMUTE is to raise awareness of PSP and CBD, and to encourage those affected by PSP/CBD to feel more motivated and inspired to join and support PSPA’s cause, while also creating a wealth of user generated content to inspire a movement.

Brandpie developed all video collateral to launch the campaign, including a launch video introducing the #UNMUTE campaign and pre-made videos to demonstrate how the charity envisions people getting involved.

Dustin Lawrence, Brand Strategist at Brandpie said: “Working with PSPA was equally inspiring as it was heart wrenching – seeing the hope that people possess in the face of such a tragic and terminal condition, we worked with the charity to define the core brand idea – transforming PSPA into Champions of Hope. We want those seeing the #UNMUTE campaign to hear those affected by PSP and CBD, those participating to be loud for those who can’t be heard, and for all those affected by the condition to know that PSPA is giving hope a voice.”

Chief Executive of PSPA, Andrew Symons said: “PSP & CBD robs affected people of their voice. Through this campaign, we want to give those voices back. We need to focus more attention on these ignored, but devastating, conditions. Due to the lack of awareness and information surrounding them, people are deprived of a timely diagnosis and then, once diagnosed, have to contend with the fact that most professionals involved in their care have no knowledge about their condition. This needs to change and why we need to be loud about PSP & CBD.”


Social campaign
awareness campaign