Brandpie

We deliver purpose-driven ideas that transform businesses, cultures and brands // Explore how we deliver impact by integrating purpose, brand, advertising and engagement // London and New York. // The Drum US B2B Agency of the Year 2019

London, United Kingdom
Founded: 2008
Staff: 40
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Skills
Branding/Identity
Design
Graphic Design
Internal Communications
employee engagement
Branding/design
Branding
Advertising
Digital advertising
Brand Strategy

and 4 more

Clients
RBS
The Economist
AstraZeneca
Sainsburys
Chivas Brothers
EY
Octopus
Royal Albert Hall
United Purpose
L'Occitane

and 17 more

Sector Experience

Business to Business
Financial
Professional Services
Pharmaceutical
Energy & utilities
Healthcare
Charity
Not-for-profit
Beauty & Cosmetics
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The future of energy - Brandpie for Calisen

by Kim Nguyen

Challenge

The future of energy distribution is rapidly changing. As we move from carbon-based to carbon-free energy, the smart infrastructure and assets required to monitor and deliver energy to homes, businesses and electric vehicles needs funding – in the UK alone, this is estimated at over £30bn.

Calvin Capital, owned by KKR, had invested in smart metering technology and was preparing for an IPO that would enable it to raise significant capital to make further investments in the smart energy infrastructure the UK needs to power the digital economy. But the Calvin Capital name and brand didn’t reflect the strategic intent or direction of the business – to be at the forefront of the smart energy infrastructure sector.

Calvin Capital approached Brandpie and asked us to rebrand the business, helping it prepare for IPO. The market was nervous, post the 2019 UK General Election and Brexit deal negotiations. This would be the first market offering in 7 months. Our task was to bring clarity to the business proposition and its brand, enabling it to tell a compelling investment story about a new business in an emerging category, and ultimately attract the investors to secure a successful launch.

Idea

We worked directly with the CEO to understand their ambition. A new name was required, alongside a clear positioning and brand identity that would signal a serious business with significant potential.

We renamed the business Calisen – a blend of Calvin, infrastructure, smart and energy. We defined the positioning as ‘The Smarter Infrastructure Company’, communicating leadership and intelligence, yet remaining descriptive and straightforward to understand.

Our brand identity system conveys the sense that smart energy and the infrastructure that delivers it, will be all around us, connecting every facet of our lives together to create a better, more sustainable energy future.

At launch, Calisen became the first British company to complete listing on the LSE in 2020 and secured a market valuation of £1.3billon.

Tags

Brand
Brand Activation
positioning
naming

Clients

Calisen