An award-winning campaign that captured new readers
An award-winning campaign that captured new readers
Challenge
How could The Economist increase their presence in the US and acquire new millennial audiences?
Idea
The 'Dynamic World' commercial repositioned The Economist for a world where facts matter more than ever. The ad showcased a breadth of US focused content and revealed a more contemporary look and feel that highlighted the new ways readers can engage with The Economist through digital channels.
Results
- 7K (new paid subscribers)
- $5.5M (increase in TV media spend)
- TV+ (largest paid media channel)
Awards
2018 The Telly Awards (Gold)