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The Economist: 12 for 12
An award-winning campaign that captured new readers
How could The Economist increase their presence in the US and acquire new millennial audiences?
The 'Dynamic World' commercial repositioned The Economist for a world where facts matter more than ever. The ad showcased a breadth of US focused content and revealed a more contemporary look and feel that highlighted the new ways readers can engage with The Economist through digital channels.
- 7K (new paid subscribers)
- $5.5M (increase in TV media spend)
- TV+ (largest paid media channel)
2018 The Telly Awards (Gold)