Brandpie

We deliver purpose-driven ideas that transform businesses, cultures and brands // Explore how we deliver impact by integrating purpose, brand, advertising and engagement // London and New York.

London, United Kingdom
Founded: 2008
Staff: 40
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Skills
Branding/Identity
Design
Graphic Design
Internal Communications
employee engagement
Branding/design
Branding
Advertising
Digital advertising
Brand Strategy

and 4 more

Clients
RBS
The Economist
AstraZeneca
Sainsburys
Chivas Brothers
EY
Octopus
Royal Albert Hall
United Purpose
L'Occitane

and 17 more

Sector Experience

Business to Business
Financial
Professional Services
Pharmaceutical
Energy & utilities
Healthcare
Charity
Not-for-profit
Beauty & Cosmetics
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Mitsubishi Tanabe Pharma America - in pursuit of the impossible

Challenge

Following the launch of their groundbreaking ALS treatment, Mitsubishi Tanabe Pharma America (MTPA) needed to find a more compelling way to tell their incredible story in order to drive an exciting phase of growth and development in which the organization will triple their employee base and expand into the Canadian market.

Idea

In order to build a strong corporate culture and create trust in their stakeholders, MTPA worked with the Brandpie team to develop a bold new visual and verbal identity system for the evolved brand based on their positioning “In pursuit of the ‘Impossible’”.

Brandpie then translated this overarching idea across all facets of MTPA communications, including a new brand website, brand video, social assets and collateral materials.

Tags

Brand Activation
Digital
website design
Brand Anthem
Video Campaign

Clients

Mitsubishi Tanabe Pharma America