Brandpie

We deliver purpose-driven ideas that transform businesses, cultures and brands // Explore how we deliver impact by integrating purpose, brand, advertising and engagement // London and New York.

London, United Kingdom
Founded: 2008
Staff: 40
More
Skills
Branding/Identity
Design
Graphic Design
Internal Communications
employee engagement
Branding/design
Branding
Advertising
Digital advertising
Brand Strategy

and 4 more

Clients
RBS
The Economist
AstraZeneca
Sainsburys
Chivas Brothers
EY
Octopus
Royal Albert Hall
United Purpose
L'Occitane

and 17 more

Sector Experience

Business to Business
Financial
Professional Services
Pharmaceutical
Energy & utilities
Healthcare
Charity
Not-for-profit
Beauty & Cosmetics
Less

Los Angeles Chamber Orchestra: The invigorating power of classical music

Challenge

The Los Angeles Chamber Orchestra has been a force in the classical music world for the past 50 years. With the entrance of their new musical director, the orchestra was looking for a new brand that would energize its current audience – as well as dispel the common misconception that classical music is only for older audiences and shed the traditional and conservative perception of its brand long held by younger demographics.

Idea

“The invigorating power of classical music.” A new positioning that focuses on the audience experience in order to spark the public’s curiosity. People today are more stressed and anxious, meaning they are look for experiences to help them unplug and relax. This new positioning highlights the powerful emotional effect of classical music performance and its cognitive ability to restore, refresh and ultimately invigorate audiences.

LACO’s new purpose and messaging framework aims to fill audiences with wonder, provoke awe and foster emotional well-being through the invigorating power of classical music. This idea is expressed through the tagline, “Feel Everything”.

The creative redesign includes an entirely new logo, updated typography, a fresh colour palette and enhanced layout applications. The stroke lines of a music manuscript make up the logo and become a motif that represents how the audience feels the music.

Tags

Brand
Design
Identity Design

Clients

Los Angeles Chamber Orchestra