The Importance of Branded and Unbranded Keywords

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With over 3

5 billion searches on Google every day, it shouldn’t come as a surprise that marketers should be focusing on ranking for both branded and unbranded keywords.

However, in order to rank at high intent moments, marketers need to understand where along the customer journey users will be searching for these keywords.

Find out the difference between branded and unbranded keywords and how they can help you win new business as well as generate repeat business.